The PR marketplace, reimagined

Make your brand impossible to miss.

PR Whale brings publishers and ambitious brands together through one focused marketplace for smarter content placements.

Quality-first network Clear opportunities Human support

Marketplace overview

Find the right media match

Industry publications Relevant audiences
Regional media Targeted markets
Specialist websites Niche authority

One clear workflow

Discover, collaborate and grow—without the busywork.

01

One marketplace. Two ways to grow.

For publishers For agencies For SEO teams For ambitious brands

Better opportunities, without the back-and-forth.

PR Whale makes quality content partnerships easier to discover, evaluate and manage.

For publishers

Turn your audience into sustainable revenue.

Show the right advertisers what makes your publication valuable, while keeping control of your standards and availability.

Earn from quality content Open a clearer route to relevant paid opportunities.

Protect editorial fit Review briefs with the context you need before moving forward.

Spend less time on admin Keep requests, communication and progress in one workflow.

Introduce your publication

For advertisers

Build authority in places that matter.

Discover credible publishing opportunities around your market, audience and campaign priorities—not an endless spreadsheet.

Search with purpose Focus on markets, subjects and audiences relevant to each campaign.

Compare with clarity Evaluate opportunities using consistent marketplace information.

Scale the workflow Give teams one place to plan and manage placements.

Tell us what you need

A clearer path from brief to coverage.

PR Whale gives both sides a clear, guided path from requirements to relevant placement opportunities.

01

Set your priorities

Publishers share their audience and availability. Advertisers define campaign needs and target markets.

02

Find the right fit

We assess relevance and surface opportunities using clear, consistent information.

03

Move work forward

PR Whale coordinates briefs, decisions and placement progress through one focused process for both sides.

Relevance first. Noise last.

PR Whale organizes publishing opportunities around the details teams actually need to make a confident decision.

Market and audience fit

Start with relevance instead of sorting through generic lists.

Clear commercial context

Understand the shape of an opportunity before starting a conversation.

Quality-minded participation

Create a marketplace where standards matter to both sides.

Opportunity matching

Explore opportunities

Quality-first
Technology United Kingdom 50k+ visits

Specialist industry publication

Technology · B2B

Regional business publication

Business · UK

Editorial niche website

Marketing · Europe

Representative opportunity categories. Availability varies by market and campaign.

Build better PR partnerships.

Tell us about your publication, agency or brand. We’ll assess the fit and coordinate the right next steps.

Role-specific qualification
Relevant opportunities and next steps
Human support from brief to placement

Grow your publication revenue

Tell us about your audience so we can connect your publication with relevant advertiser opportunities.

Your details stay private and are never sold.

Questions, answered.

How does PR Whale work?

Publishers share their audience and availability, while advertisers outline their campaign goals and target markets. PR Whale assesses fit and coordinates relevant placement opportunities.

Which publishers can join PR Whale?

We welcome credible publications and specialist websites interested in relevant, transparent commercial content opportunities. Sharing your market, category and audience size helps us understand the fit.

Who is the advertiser form for?

It is designed for brands, PR and digital agencies, and SEO or link-building teams that manage content placement campaigns.

How does pricing work?

Pricing and commercial terms vary by publication, market and campaign requirements. We confirm the relevant terms before work begins.

Which countries does PR Whale support?

Coverage depends on the publishers and campaign requirements in each market. Share your target countries and we’ll confirm the relevant options.